MEDIA · KPI-DRIVEN ADVERTISING
ACS is KPI-driven. We define the result and measurement first, then choose the audience, message, moment and media role. We plan, launch, manage and optimise Search, Facebook, Instagram and Threads, partner-page collaborations, Display and YouTube Ads end to end.
CUSTOMER PROBLEM
Advertising produces impressions, views, clicks and conversions, but not every number carries the same business meaning. Without a defined result, even an on-time launch cannot tell the team what to keep, change or stop.
Reach, views and clicks do not automatically show whether the work is building awareness, attracting qualified traffic, generating enquiries or moving a trackable conversion.
Search, social, third-party pages, display and YouTube address different decision moments. Splitting budget evenly is not the same as having a complete plan.
Without a shared KPI, measurement boundary and optimisation rhythm, the team cannot tell which audience, message, placement or timing deserves the next unit of spend.
FIRST-PRINCIPLES LENS
ACS does not begin with a platform list. We define the objective, KPI and measurement limits first, then plan the right message for the right people, at the right time and in the right environment. Every channel needs a specific job.
Clarify the result that needs to change, then select the KPI that can show meaningful progress.
Assign Search, Social, partner pages or Display according to the audience need, intent and content context at that moment.
Create a comparable testing and review rhythm, then add budget, audiences or placements only when the evidence is strong enough.
The right ad reaches the right people, in the right place and moment — with a KPI that guides what happens next.
ACS APPROACH
We do not apply one campaign setup to every brief. Each plan starts with the result, then defines the measurement, audience, message, decision moment, channel role, budget and optimisation rules required for that specific activity.
Separate awareness, qualified traffic, enquiries and trackable conversion, then define success, baselines and limitations.
Review the landing destination, tracking, platform access and available data, stating what can be measured and what remains directional.
Identify who is most likely to respond in which context, then define the role of Search, Social, partner pages and Display or Video.
Set the launch order, budget range, asset versions, frequency, review points and third-party coordination milestones.
Review performance against the KPI, adjust the audience, message, placement or budget, then document the learning and next recommendation.
SERVICE SCOPE
Platforms, features, placements and management depth are confirmed for each engagement. ACS can manage one media line on its own or combine several under the same KPI-led plan.
WORKFLOW
One KPI brief, channel-role map and flight plan keep the brand, agency, platforms, partner pages, assets and tracking on the same management line.
Confirm the business objective, target KPI, audience, timing, budget range, assets, destination, tracking, and constraints.
Assign each channel a role and define campaign structure, placement, budget, flight, testing, and review points.
Manage account access, campaign settings, asset versions, links, bookings, and all third-party page communication and delivery.
Launch the agreed plan, monitor delivery, resolve asset or placement issues, document status, and keep stakeholders aligned.
Adjust audiences, messages, placements, schedules or budget according to the KPI and data maturity, then report the result, limitations and next step.
DELIVERABLES
From KPI definition and channel roles to settings and optimisation learning, every output should explain why the plan exists, what is happening now, and what the team should do next.
KPI MEDIA RECORDPLAN / 04
Business objective, target KPI, available data sources, baseline, measurement window, and known tracking limitations.
Audience, message, decision moment, and the specific work assigned to Search, Social, partner pages, Display, and Video.
Budget range, schedule, campaign or placement structure, versions, test priorities, and review points.
Settings, access, assets, bookings, third-party communication, launch status, changes, and pending decisions.
Delivery and KPI signals, plus documented changes to creative, audience, placement, schedule, or budget and the reason for each decision.
Completed activity, results, measurement limits, principal learning, and what to retain, stop, revise, or test next.
Media spend, third-party page charges, production fees, platform features, account or tracking access, management frequency, and reporting depth are defined in the project scope. ACS manages and optimises against the available evidence, but no advertising or collaboration arrangement guarantees reach, conversion, sales, or editorial coverage.
WHO IT IS FOR
BRANDS & SMEs
AGENCY PARTNERS
FAQ
The KPI follows the business objective. Awareness may use appropriate reach, frequency, or video-completion measures; traffic may use qualified visits and landing behaviour; enquiries or conversions depend on the agreed definition, tracking, and data access. We define the primary KPI, supporting metrics, and measurement limitations before launch.
The current scope includes Search Ads; Facebook, Instagram, and Threads Social Ads; Collaborative Social Ads with third-party pages; and Online Display or Video Ads such as digital banners and YouTube Ads. The actual platform, feature, and placement mix follows the objective, accounts, budget, assets, and availability.
ACS selects potential third-party pages according to the audience and content context, then manages outreach, quotes, schedules, briefs, asset requirements, delivery, publication, and feasible paid amplification arrangements. Final collaboration remains subject to page policies, content acceptance, availability, platform features, and supply.
Within the agreed scope, ACS manages the KPI brief, media plan, campaign or placement setup, access and asset coordination, third-party communication, launch, status updates, monitoring, optimisation, and close-out. Management frequency, response times, and reporting depth are defined before work begins.
Asset specification, version alignment, and delivery can sit inside the media scope. A new creative concept, design, shoot, video edit, or high-volume production requirement is connected to Creative Strategy & Production and scoped separately.
Media spend, third-party page costs, and service fees are stated separately. Payment, top-up, minimum spend, cancellation, and rescheduling terms follow the actual platform or supplier arrangement.
No. A KPI defines direction, comparison, and management decisions; it is not a guarantee. Performance also depends on the product, offer, creative, competition, budget, tracking, platform changes, landing experience, and market conditions. We state the visible signals, limitations, and recommendation clearly.
UNDARIS interprets online conversation and Hong Kong context. KPI-driven Advertising covers planning, paid placement, campaign management, and optimisation. They may begin with the same business question, but their evidence, scope, budgets, and performance measures stay separate.
START WITH THE KPI
Email us the business objective, expected KPI, audience, timing, budget range, existing accounts, assets, landing destination, and tracking situation. If the brief is not organised yet, describe the current situation and we will identify whether to begin with the KPI brief, one channel, or a complete media plan.
Email a KPI-driven Advertising briefAddress
4/F, Sung’s Tower, 15–19 Lam Tin Street, Kwai Chung, New Territories, Hong Kong