ACS / CREATIVE EXPLORATIONS

03 / CREATE Creative Strategy & Production

More creative to test. How can production keep up?

Video, images and ad copy for Meta, Google and YouTube. People lead the creative; AI supports suitable repeatable production.

FIRST PRINCIPLES · HUMAN DIRECTION × AI PRODUCTION

Dennis.W · Creative Lead · 15+ years in design

Discuss your creative project See the production approach

THE PRODUCT ↓

01 / CREATIVE LEAD & SELECTED WORK

AI supports production. People guide its value.

DESIGN PORTFOLIO / 08

Blue HOKA shoe installation and opening event space

HOKA The Forest OpeningEvent & spatial design

Nature Connects campaign visuals and exhibition design

ifs - Nature ConnectsKey visual & event design

Christmas gift box, snowman chocolates and packaging

Xmas GiftSeasonal gift & packaging

Heritage Fiesta historic architecture campaign design

DEVB Heritage FiestaCultural campaign & graphic design

Drishti CatBrand illustration & product design

Xmas Rhapsody campaign visuals and installations

Xmas RhapsodyKey visual & festive installation

Mid-Autumn Festival gift and packaging design

MAF GiftSeasonal gift & packaging

Seasonal illustration and animation work

IllustrationIllustration & animation

THE HUMAN BEHIND THE WORK

Dennis.W

Creative Lead

15+YEARS IN DESIGN

DESIGN WITH INTENT.

Dennis.W brings 15+ years of experience in graphic, decoration and event design to his role as ACS Creative Lead. Responsibilities and his involvement in each project are agreed around its scope.

01Graphic design02Decoration design03Event design

Design judgement and project responsibilities

Three decisions that need human judgement

Message & angle

What should each version communicate, and how does it differ from the previous direction?

Brand & credibility

Do the image and copy fit the brand, product information and supportable claims?

Placement & extension

Does the message remain clear across formats, and which direction warrants more production?

08 PROJECTS / 48 WORKSAll works showcaseEnter the exhibition

DENNIS WONG / Event & spatial design

HOKA The Forest Opening

05 assets

Blue HOKA shoe installation and opening event space — 1 — 01 / 05

Blue HOKA shoe installation and opening event space — 2 — 02 / 05

Blue HOKA shoe installation and opening event space — 3 — 03 / 05

Blue HOKA shoe installation and opening event space — 4 — 04 / 05

Blue HOKA shoe installation and opening event space — 5 — 05 / 05

DENNIS WONG / Key visual & event design

ifs - Nature Connects

10 assets

Nature Connects campaign visuals and exhibition design — 1 — 01 / 10

Nature Connects campaign visuals and exhibition design — 2 — 02 / 10

Nature Connects campaign visuals and exhibition design — 3 — 03 / 10

Nature Connects campaign visuals and exhibition design — 4 — 04 / 10

Nature Connects campaign visuals and exhibition design — 5 — 05 / 10

Nature Connects campaign visuals and exhibition design — 6 — 06 / 10

Nature Connects campaign visuals and exhibition design — 7 — 07 / 10

Nature Connects campaign visuals and exhibition design — 8 — 08 / 10

Nature Connects campaign visuals and exhibition design — 9 — 09 / 10

Nature Connects campaign visuals and exhibition design — 10 — 10 / 10

DENNIS WONG / Seasonal gift & packaging

Xmas Gift

04 assets

Christmas gift box, snowman chocolates and packaging — 1 — 01 / 04

Christmas gift box, snowman chocolates and packaging — 2 — 02 / 04

Christmas gift box, snowman chocolates and packaging — 3 — 03 / 04

Christmas gift box, snowman chocolates and packaging — 4 — 04 / 04

DENNIS WONG / Cultural campaign & graphic design

DEVB Heritage Fiesta

05 assets

Heritage Fiesta historic architecture campaign design — 1 — 01 / 05

Heritage Fiesta historic architecture campaign design — 2 — 02 / 05

Heritage Fiesta historic architecture campaign design — 3 — 03 / 05

Heritage Fiesta historic architecture campaign design — 4 — 04 / 05

Heritage Fiesta historic architecture campaign design — 5 — 05 / 05

DENNIS WONG / Brand illustration & product design

Drishti Cat

08 assets

01 / 08

02 / 08

03 / 08

04 / 08

05 / 08

06 / 08

07 / 08

08 / 08

DENNIS WONG / Key visual & festive installation

Xmas Rhapsody

07 assets

Xmas Rhapsody campaign visuals and installations — 2 — 02 / 07

Xmas Rhapsody campaign visuals and installations — 3 — 03 / 07

Xmas Rhapsody campaign visuals and installations — 4 — 04 / 07

Xmas Rhapsody campaign visuals and installations — 5 — 05 / 07

Xmas Rhapsody campaign visuals and installations — 6 — 06 / 07

Xmas Rhapsody campaign visuals and installations — 7 — 07 / 07

DENNIS WONG / Seasonal gift & packaging

MAF Gift

04 assets

Mid-Autumn Festival gift and packaging design — 1 — 01 / 04

Mid-Autumn Festival gift and packaging design — 2 — 02 / 04

Mid-Autumn Festival gift and packaging design — 3 — 03 / 04

Mid-Autumn Festival gift and packaging design — 4 — 04 / 04

DENNIS WONG / Illustration & animation

Illustration

05 assets

01 / 05

Seasonal illustration and animation work — 2 — 02 / 05

Seasonal illustration and animation work — 3 — 03 / 05

Seasonal illustration and animation work — 4 — 04 / 05

Seasonal illustration and animation work — 5 — 05 / 05

02 / PRODUCT FILMS

Product films. Without starting from scratch every time.

A new opening, scene or ad variation does not always need another full shoot. ACS combines AI-assisted production, product checks and human editing to develop your product photos or clips into advertising films and relevant variations, reducing avoidable repeat work.

Less repeated production. More room for creativity.

01 / PRODUCT
Start with your product photos.
Share guided photos or a short walkaround clip of your product. We check its shape, proportions and packaging, then build a 3D model or visual references where the shots require them. No existing 3D file is needed to get started.
02 / DIRECTION
Shape the shots and the sequence.
Translate the idea into clear storyboard frames: how the product appears, how the camera moves and when the message lands. Align on the direction before producing the individual shots.
03 / DELIVERY
Finish the film. Adapt what matters.
Complete the moving images, product consistency checks, edit and sound, then adapt the agreed lengths and formats. Build advertising assets that can develop beyond a single execution.

Production workflow illustrations

MIRA, VIORA and VELORA are fictional brands. These works illustrate production workflows and creative concepts, not real client advertising campaigns.

BRAND FILMS / 03Scroll to explore three brand films

MIRA YUZU OOLONG / BRAND FILM

A moment off. Before clocking off.

720P · 16:9 · Approximately 20 seconds · Chinese on-screen captions · Music

An office rush gives way to a swirl of yuzu and oolong as the can opens. Shifts in camera pace turn an imagined flavour journey into a quiet moment on the terrace.

VIORA DAILY GLOW / BRAND FILM

Three-part formula. One daily ritual.

VELORA AFTERGLOW / BRAND FILM

One spray. Whole new mood.

A clear reference from idea to final output.

Across advertising images and product films, we use product references, approved drafts and detailed checks to reduce brand distortion and keep the output aligned with the intended idea.

Visuals grounded in references

Use product photos, brand assets and visual references to agree on composition, lighting and the message before production. Every image and shot has an approved direction to check against.

Consistency across the work

Use the same product and brand references to check logos, packaging text, proportions and colours in every image and shot. Preserving brand recognition guides new settings and variations.

Control over revisions

Review composition, product details, movement and editing rhythm separately. Identify where the output differs, revise the relevant part and check it again, bringing the result closer to the approved idea.

03 / CREATIVE EXPLORATION

One product. Different reasons to care.

Keep the product and brand identity consistent, then develop different hooks, messages and visuals from situations, feelings and reasons to buy. These three fictional brands show how ACS can turn one product image into six advertising directions worth testing.

Product reference
Creative angle
Hook & message
Visual expression
Test hypothesis

Look beyond the image to the idea it aims to test.

Fictional brands · Advertising concept explorationThese works demonstrate creative ideation and message design. They are not real client campaigns, and the proposed directions have not been validated in the market.

Choose a brand to explore six advertising directions

VELORAFragranceMIRAReady-to-drink Sparkling TeaVIORABeauty Supplement

Product reference | The shared starting point for six creative directions

Fragrance

VELORA Afterglow

One fragrance can speak about first impressions, a shift in mood, a momentary escape, day and night, imagined scent notes or thoughtful gifting. Six images offer six reasons to care, not just six backgrounds.

1 product image → 6 advertising directions

Fictional brands · Advertising concept exploration

Choose a scene

V01

First Impression第一印象

Before you even speak, they remember you.

未開口，已令人記得你。

What we would test

Could being remembered and expressing personal style create more interest in the brand than introducing its scent notes directly?

Explore the creative thinking

Creative angle: Personal style and social presence.
Core message: Make fragrance part of personal style, letting the idea of leaving an impression come before an explanation of scent notes.
Visual concept: An elegant Asian woman turns towards the camera at an evening gathering. Warm golden light, blurred guests and a black evening dress establish the atmosphere. The fragrance bottle is clear in the foreground, connecting the product with her personal style.
Relevant occasions: Dates, gatherings, important occasions and the motivation to find a personal signature scent.

V02

Mood Shift心情轉換

One spray. Whole new mood.

一噴，轉換心情。

What we would test

Could a clear contrast between two states communicate fragrance as an everyday ritual more readily than a single atmospheric image, and encourage people to learn about the product?

Explore the creative thinking

Creative angle: Everyday rituals and emotional associations.
Core message: Go beyond applying perfume before going out: a small ritual can frame the next moment with a different feeling.
Visual concept: A split composition presents the same woman in two states: a quiet, grey-toned workday on one side and a carefully dressed, warmly lit moment on the other. The bottle in the centre connects the two experiences.
Relevant occasions: Going out after work, getting ready for a date or setting aside a different kind of moment for yourself.

V03

Escape片刻出走

Press escape.

一噴出走片刻。

What we would test

Could the sensory idea of a momentary escape spark more interest in self-treating than an approach based on social occasions or personal image?

Explore the creative thinking

Creative angle: Sensory imagination and a private moment.
Core message: Without taking a trip, associations with a scent can suggest a small space in the day that belongs to you.
Visual concept: A coastal terrace, soft sunset and hair moving in the breeze suggest stepping away from everyday routines. A woman in light clothing and the bottle on a stone surface connect the product to a holiday-like atmosphere.
Relevant occasions: Me time, treating yourself and using fragrance to create a personal atmosphere.
Supporting message: 把感覺穿上身。
Wear the feeling.

V04

Day to Night日夜場合

From 9 to midnight.

由朝到夜，一樣動人。

What we would test

Could showing several occasions help people imagine using the product in everyday life more easily than a single evening event?

Explore the creative thinking

Creative angle: Different occasions and a signature scent.
Core message: Work and evening life can call for different looks while retaining the same personal style.
Visual concept: A day-and-night split shows the same woman in two outfits: a light suit, work accessories and a bright city during the day; dark evening wear, soft light and a night view after hours. The bottle connects both occasions in the foreground.
Relevant occasions: Finding an everyday signature scent and wanting a consistent personal style across occasions.
Supporting message: 一支代表你。
One signature scent.

V05

Scent Notes香調想像

Every note paints a scene.

每一層香調，都有畫面。

What we would test

Could more specific scent cues help people understand the fragrance style and become interested in learning more or trying it, compared with people-led or emotional imagery?

Explore the creative thinking

Creative angle: Turn abstract scent notes into visible sensory cues.
Core message: Help viewers imagine the fragrance style, bridging the distance between seeing an attractive bottle and understanding its character.
Visual concept: The bottle is clearly centred among cut citrus, wood textures, amber-toned light and flowers. A softly focused person recedes into the background, giving the product and imagined scent the leading role.
Relevant occasions: People with scent preferences, those comparing product characteristics or those who want to understand the fragrance style first.
Supporting message: 琥珀・柑橘・木質
Amber. Citrus. Woods.

V06

Gifting送禮心意

Looks expensive. Feels unforgettable.

未拆開，已覺矜貴。

What we would test

Could gifting to someone important create more interest in the packaging and gifting occasion than a personal-use or self-image approach?

Explore the creative thinking

Creative angle: The gifting ritual and a tangible sense of thoughtfulness.
Core message: Fragrance can be more than a personal purchase: it can become a thoughtful gift with a sense of quality.
Visual concept: An open gift box, satin lining and ribbon create texture and ceremony. A woman looks down at the gift while the bottle stays clearly visible. Packaging, gesture and light express the anticipation of gifting.
Relevant occasions: Birthdays, anniversaries, thank-you gifts or choosing a gift for yourself.

Product reference | The shared starting point for six creative directions

Ready-to-drink Sparkling Tea / Yuzu Oolong

MIRA Sparkling Tea

One sparkling tea can start with an afternoon break, cold refreshment, a moment of relaxation, friends, day-to-night occasions or flavour itself. Each direction answers a different question: why would I want a drink now?

1 product image → 6 advertising directions

Fictional brands · Advertising concept exploration

Choose a scene

M01

3PM Reset下午小休

Reset at 3PM.

三點後，重開狀態。

What we would test

Could naming the specific moment of 3PM resonate with office workers and encourage trial interest more than a general promise of refreshment?

Explore the creative thinking

Creative angle: A specific time and a familiar working day.
Core message: Place the product in a recognisable afternoon break so viewers can picture a specific drinking occasion.
Visual concept: A chilled can sits in the foreground beside a laptop, notebook and yuzu. In the softly focused background, an Asian woman briefly sets work aside to enjoy the afternoon light and a break.
Relevant occasions: An afternoon office break and choosing a drink during the working day.

M02

Fridge Reach-for即刻想飲

The first one you reach for.

雪櫃一打開，就拎佢。

What we would test

Could cold imagery and the act of reaching for a drink evoke a more immediate desire to drink or try it than an ingredient or lifestyle introduction?

Explore the creative thinking

Creative angle: Cold refreshment and the moment of choosing.
Core message: Rather than starting with a long brand story, suggest the immediate feeling of wanting to reach for a can.
Visual concept: A first-person view from inside a fridge looks outwards. Cool white light, droplets and a clearly presented can convey coldness. A hand reaching for the product places the viewer at the moment of choosing a drink.
Relevant occasions: Wanting a drink now, choosing from the fridge at home and product presentations centred on cold refreshment.
Supporting message: 夠凍、夠清爽、夠想飲。
Cold. Crisp. Craveable.

M03

Mini Getaway放鬆片刻

Sip your little getaway.

未放假，先放鬆。

What we would test

Could the idea of a leisurely moment before the next holiday build more brand affinity and lifestyle resonance than an emphasis on cold refreshment?

Explore the creative thinking

Creative angle: A small everyday break and emotional associations.
Core message: A drink can accompany a leisurely moment you make for yourself without waiting for a holiday.
Visual concept: A woman in relaxed, light clothing sits on a sunlit terrace, holding a drink and enjoying the breeze. The full product, yuzu and tea leaves appear in the foreground, suggesting a brief pause from a busy day.
Relevant occasions: A weekend break, unwinding after work or an everyday treat for yourself.
Supporting message: 一開，就有度假感。
Open one. Feel elsewhere.

M04

Bring the Vibe聚會氣氛

Bring the vibe.

朋友未到，氣氛先到。

What we would test

Could showing a social occasion help viewers imagine bringing this drink to their next gathering, rather than simply buying a can for themselves?

Explore the creative thinking

Creative angle: Gathering with friends and shared moments.
Core message: Extend sparkling tea from an everyday personal drink to an option people also think of for gatherings.
Visual concept: On a rooftop or city terrace at dusk, Asian friends chat, laugh and pick up their drinks. The product remains clear in the foreground; interactions, food and warm light establish the gathering in the background.
Relevant occasions: Meals with friends, gatherings at home and small outdoor get-togethers.
Supporting message: 清爽一開，聚會就開始。
Crack one open. Let the night begin.

M05

From Lunch to Late日夜都啱

From lunch to late.

由 lunch 到夜 chill，一罐剛好。

What we would test

Could showing several drinking occasions help viewers identify more than one relevant moment in their lives, compared with focusing only on an afternoon break or a single gathering?

Explore the creative thinking

Creative angle: Relevance across different occasions.
Core message: The same drink can accompany lunch or an evening gathering, rather than being confined to one occasion.
Visual concept: A split composition contrasts a work desk, lunch and a bright city by day with a dinner table, warm light and a relaxed gathering at night. The same product packaging in the centre connects the moments.
Relevant occasions: A drink with lunch, dinner after work and an everyday choice for different occasions.
Supporting message: 任何時段，都係你杯茶。
Any hour. Your kind of refreshment.

M06

Flavour Hero風味主角

Bright yuzu. Smooth oolong.

柚子清香，烏龍回甘。

What we would test

Could a clear flavour combination help people recognise the product category and become interested in trying it more than people-led or lifestyle imagery?

Explore the creative thinking

Creative angle: Understanding flavour and building sensory expectations.
Core message: First make the type of drink clear, using yuzu, oolong and sparkling cues to help viewers imagine its flavour.
Visual concept: The can is centred among cut yuzu, tea leaves, flowers, foliage and droplets. Fruit detail, tea texture and splashes put the flavour cues in the leading role without relying on a story about people.
Relevant occasions: First encounters with the product, tea or citrus enthusiasts and people who need to understand its character quickly.
Supporting message: 清爽先到，茶韻留低。
Fresh first. Tea finish.

Product reference | The shared starting point for six creative directions

Beauty Supplement

VIORA Daily Glow Collagen+

One product can introduce a beauty image, a busy daily routine, ingredients, preparation, a 30+ routine or a small self-care ritual. Six directions explore different reasons to learn about the product.

1 product image → 6 advertising directions

Fictional brands · Advertising concept exploration

Choose a scene

VI01

Glow Starts Within氣色形象

Glow Starts Within

由內養出好氣色

What we would test

Could a people-led image encourage more interest in learning about the brand than a product-only presentation?

Explore the creative thinking

Creative angle: A people-led brand introduction.
Core message: Place the product within an everyday beauty routine to establish a brand impression.
Visual concept: A close portrait, soft flowers and warm light frame the box and sachets in the foreground.
Relevant occasions: First encounters with the brand and exploring beauty products.
Supporting message: 每日保養新習慣
Your Daily Beauty Ritual

VI02

Busy Days忙碌日常

One Sachet. Easy Daily Routine.

一日一包・忙都 keep 住

What we would test

Could a working-day setting make personal use easier to imagine than a general beauty image?

Explore the creative thinking

Creative angle: A busy lifestyle and portable packaging.
Core message: Connect individual sachets with a working day and a familiar routine.
Visual concept: A desk, handbag, coffee cup and city window surround the box and two sachets.
Relevant occasions: Workdays, being out and about, and building a regular routine.
Supporting message: 輕鬆加入每日保養習慣
Beauty, made effortless

VI03

Ingredient Story成分介紹

Collagen + Vitamin C + Hyaluronic Acid

三重養膚配方

What we would test

Could ingredient cues encourage more interest in product information than a lifestyle setting?

Explore the creative thinking

Creative angle: Visualise the ingredient names on the packaging.
Core message: Use three ingredient cues to communicate the featured product characteristics.
Visual concept: The centred product is surrounded by transparent spheres, a dropper, citrus and ingredient labels.
Relevant occasions: Comparing product characteristics and exploring ingredients.
Supporting message: 為每日狀態打好基礎
Beauty support, every day

VI04

Easy to Take沖調體驗

Easy to Take, Easy to Keep

好入口，先容易日日堅持

What we would test

Could a preparation scene encourage more interest in how to use the product than static packaging?

Explore the creative thinking

Creative angle: Demonstrate preparation through a visible action.
Core message: Use the concrete image of a sachet being poured into a glass to explain the preparation idea.
Visual concept: A hand pours powder into a clear glass beside the box, flowers and a stone tray.
Relevant occasions: People exploring preparation and convenience.
Supporting message: 日常保養，從簡單開始
一包，輕鬆開始 | Start simple

VI05

30+ Routine30+ 保養

Start Before It Shows

30+ 的保養，唔使等到狀態跌先開始

What we would test

Could an explicit 30+ message resonate more with relevant viewers than an age-neutral routine concept?

Explore the creative thinking

Creative angle: A life-stage message and a regular beauty routine.
Core message: Frame the concept around making time for a personal routine.
Visual concept: A woman holds a sachet at a dressing table, with warm lighting, a mirror and the product in the foreground.
Relevant occasions: People interested in a regular beauty routine in their thirties and beyond.
Supporting message: 日常累積，比臨急抱佛腳更重要
為自己早一步 | Start your ritual today

VI06

Daily Ritual日常儀式

Your Daily Beauty Ritual

每日對自己好少少

What we would test

Could a self-care angle build more brand affinity than an ingredient introduction?

Explore the creative thinking

Creative angle: Self-care and an everyday ritual.
Core message: Express the idea of setting aside a little time for yourself through a considered setting.
Visual concept: The box and sachets sit on stone among flowers, ribbon, candlelight and a dressing mirror.
Relevant occasions: Me time, treating yourself and everyday beauty rituals.
Supporting message: 將保養變成習慣
由今天開始 | A little luxury, every day

Each direction includes a hypothesis to test. Actual performance still needs to be compared against the audience, campaign objective and real data.

04 / THE BUSINESS CASE

More creative. Rising production costs. Where can you save?

01
More creative to test
Creative matters more in Meta and Google campaigns. Beyond targeting, brands need distinct concepts to test.
02
Repeat work adds cost
Rebuilding every version stretches time and budget.
03
AI creates room to test
People set the direction and quality. AI helps explore visuals and produce versions.

The aim is to reduce repeatable production costs and support ongoing creative testing. Savings depend on the assets, production requirements and review effort, assessed per project.

Explore the platform, cost and AI context

People set the direction

Audience, message, angles, key visuals and product claims.

AI supports production

Visual exploration, asset extensions, language and version work within the agreed direction.

People review, then test

Check brand, product details and usage rights. Use available campaign data to inform the next round.

Creative strategy, short video, images and ad copy for Meta, Google and YouTube. ACS uses AI to support suitable exploration, extensions and version work, addressing the production capacity and cost of ongoing creative testing.

For brands and agencies running ongoing campaigns, the challenge is developing, producing and testing distinct creative within a finite budget. That is why ACS brings AI into production.

Creative carries more weight. Targeting alone is not enough.

Meta and Google guidance stresses creative quality and diversity. Message, opening and visual approach deserve deliberate testing. ACS sees this as a reason to build a continuing range of distinct concepts, beyond refining targeting or resizing the same ad.

Rebuilding every variation makes costs accumulate.

Fresh openings, scenarios and platform formats require ideas, production, revisions and review. Repeating the same manual work for every version can put the next test beyond the available time or budget.

Break down the work. Rethink its cost structure.

What needs testing? Which decisions need a person? Which exploration, extensions and versions can AI support? People establish the strategy, master direction and quality standard. AI then supports suitable repeatable work, reducing the need to start from scratch.

Platform referencesMeta Blueprint · Creative diversification ↗Think with Google · Creative effectiveness ↗

Creative is an important input, not the only variable. The offer, landing page, budget and measurement also affect results.

ACS INSIGHTS / FURTHER READING

Meta & Google Ads Trends 2026: Why Creative Matters More Than Audience Targeting

Explore how AI ad matching is changing media delivery, and how brands can develop more distinct creative ideas to test.

Learn more · Read the article

05 / SCOPE & DELIVERABLES

Turn the message into work you can use.

01Strategy & key visualsDirection · Key visuals

Clarify the objective, audience, message and angle, then develop composition, typography and imagery.

Potential deliverables

Creative direction, visual drafts, an approved key visual and artwork in agreed formats.

02Digital productionVideo · Images · Copy

Short video, images, thumbnails, headlines and descriptions for the intended use and platform.

Potential deliverables

Scripts, storyboards, finished assets, required sizes and versions, and handoff notes.

03Advertising creative testsHypotheses · Test mapping

Develop comparable angles and openings around a product, offer or value proposition.

Potential deliverables

A hypothesis matrix, asset-to-test mapping and handoff records; observations where data allows.

Agreed per project. A commission does not automatically include every item.

First round

Align the direction, then review a visual draft or suitable prototype before further production.

Confirm separately

Volume, formats, revisions, editable files, licensing and third-party costs.

You provide

Brand and product information, intended use, existing assets and rights, guidelines and an approval owner.

CREATIVE / PRICING

Start with the content you need.

Images, video and paid media, scoped around your goals and production needs.

IMAGE + COPY

Per post from

HK$230

Images & Copy

No contract, work with us as needed
Image design with ad copy
Formats scoped to your channels

Discuss images & copy

VIDEO PRODUCTION

Per video from

HK$1,380

Video Production

Start with creative direction and a storyboard script
Revise the script over multiple rounds
AI-assisted production, human review

Discuss video production

MEDIA & PERFORMANCE

Agency fee from

13%

Paid Media

Media planning around business goals
Ad testing and ongoing optimisation
Explore media scope and fees

Explore paid media services

Starting rates shown. Final quotes depend on quantity, complexity, video length, versions and revision scope. Agency fees are calculated on the advertising budget; media spend is additional.

06 / FIRST-PRINCIPLES PROCESS

Ask why. Then decide what to make.

01Define the problem
02Question assumptions
03Validate a draft
04Produce
05Hand over

Explore the working steps

First-principles thinking separates communication goals, audience needs, constraints and untested assumptions. Find what prevents understanding or action, choose a sufficient design response, and review a draft or test before expanding production.

01
Define the problem
Who needs to understand or do what differently? Agree the goal, available information and constraints.
02
Question assumptions
Does the message need video, images or more versions? Choose a direction around the message and its context.
03
Validate a draft
Check clarity through a key visual, storyboard or representative version. Where advertising tests are scoped, review the available data.
04
Produce
Work through feedback and develop the scoped final work and adaptations.
05
Hand over
Organise files, naming and usage notes. Connect to testing where separately arranged.

HUMAN

Human-led design

Concepts, composition, typography, imagery and important details.

AI-ASSISTED

AI-assisted production

Suitable exploration and extensions, with human review.

HYBRID

Hybrid production

Establish the key visual and rules, then develop and review versions.

07 / CAMPAIGN PRODUCTION

Campaigns move fast.Your creative should keep up.

Launch a product, promote an offer or refresh an ad. Prioritise the first assets you need, hand over approved work, then deliver the remaining versions in batches.

Discuss your campaign launch ↗

See the phased delivery approach

01 / PRIORITISE
Start with what launches first
Work back from your launch date, align the product, offer and approver, then select priority hooks and assets.
02 / APPROVE
Approve one clear direction
Review a key visual or keyframes first, so the whole campaign does not need rebuilding later.
03 / RELEASE
Deliver in launch-ready batches
Hand over approved assets to your media team while remaining formats and versions follow in priority order.
04 / REFRESH
Use feedback to shape the next batch
Compare hooks where data allows. Reuse approved product assets when the offer or creative angle changes.

Build around your campaign

Creative hypothesis matrix
Hooks, scripts, and storyboards
Meta / YouTube / PMax-ready short-video assets where in scope
Supporting statics, thumbnails, headlines, and descriptions
Test plan, naming system, and handoff notes
Learning summary and next creative slate where data allows

First delivery dates, quantities and revisions are agreed after reviewing the assets and scope. Batch production does not imply same-day delivery. Media spend, management and third-party costs are separate; advertising returns are not guaranteed.

08 / BEFORE WE BEGIN

Your advertising production questions.

What does ACS offer as an AI advertising production studio in Hong Kong?

Creative strategy, product key visuals, social media images, ad copy and product films. We start from the campaign objective, then choose the content and production method that address it.

Can you produce Meta, Instagram and Google Ads creative together?

We can scope Facebook and Instagram images, Reels, Google Ads images and YouTube video assets. Openings, captions, safe areas and calls to action are adapted to the placement, with formats and quantities agreed first.

Do I need to supply a 3D model for a product advertising video?

No. Follow our guidance to take multi-angle product photos and video with your phone. ACS builds the product model and checks proportions, materials and packaging. We will request extra views where reflections, transparency or small lettering need clarification.

How quickly can you deliver advertising images and short videos?

Share the launch date, intended use and existing assets. We prioritise the first batch and hand over approved work without waiting for every version. Timing depends on complexity, asset readiness and approvals, and is agreed before production.

How can AI-assisted creative production help control costs?

Reuse approved product models and visual direction, focusing effort on new hooks, stories and affected shots. Suitable version work is AI-assisted and reviewed by people, reducing repeated setup. Pricing follows the actual scope.

How do product ads, UGC and promotional creative differ?

Product ads highlight form and features; creator-style demonstrations make the product approachable; promotional creative clarifies an offer and next step. AI characters are labelled concepts, not real testimonials, and offers must be verified.

Can I book one product film or ongoing social media content?

Both project-based and ongoing production can be scoped. A 30-day programme is not required. Quantities, scheduling and revisions are agreed for the campaign or content schedule.

Does the quote include media buying, editable files and usage rights?

Production, ad spend and media management are separate. Deliverable formats, editable files, usage rights and third-party licences are specified in scope. Your existing digital marketing team can receive the assets for launch.

More creative to test. How can production keep up?

Message & angle

Brand & credibility

Placement & extension

Start with your product photos.

Shape the shots and the sequence.

Finish the film. Adapt what matters.

A moment off. Before clocking off.

Three-part formula. One daily ritual.

One spray. Whole new mood.

Visuals grounded in references

Consistency across the work

Control over revisions

VELORA Afterglow

First Impression第一印象

What we would test

Mood Shift心情轉換

What we would test

Escape片刻出走

What we would test

Day to Night日夜場合

What we would test

Scent Notes香調想像

What we would test

Gifting送禮心意

What we would test

MIRA Sparkling Tea

3PM Reset下午小休

What we would test

Fridge Reach-for即刻想飲

What we would test

Mini Getaway放鬆片刻

What we would test

Bring the Vibe聚會氣氛

What we would test

From Lunch to Late日夜都啱

What we would test

Flavour Hero風味主角

What we would test

VIORA Daily Glow Collagen+

Glow Starts Within氣色形象

What we would test

Busy Days忙碌日常

What we would test

Ingredient Story成分介紹

What we would test

Easy to Take沖調體驗

What we would test

30+ Routine30+ 保養

What we would test

Daily Ritual日常儀式

What we would test